Scoops La Jolla

Redesigning a beachside ice cream parlor's online presence.
role

UX/UI

Branding

tools

Figma

Midjourney

Photoshop

timeline

May - June 2023

ABOUT

Scoops La Jolla is a family-owned, beachside ice cream shop that welcomed the La Jolla community with open doors in 2018.

challenge

Scoops's existing website was poorly converting and did not accurately reflect the shop's beachside theme.

Scoops was lacking a mobile responsive site, an online menu, and branding that matches their beachside parlor. I worked closely with the owner to refine their online branding and create necessary pages.

VIEW LIVE SITE
objective

Create a mouth-watering website for Scoops that includes the following:

Responsive Layout
The current site is not mobile-responsive. Given the nature of an ice cream shop, visitors are more likely to view the website on their phone, on the go.
Online Menu
This crucial element is missing from their current website, and is very much needed for customers to preview all the sweets Scoops offers.
Branded Design
The current site does not present the beachside theme that Scoops embodies in their shop.
branding

Bringing La Jolla shores to the Scoops site through beautiful AI-generated imagery and clipart.

Coming Soooooon

OMAR SWIDAN
Product Designer
EmailLinkedInResume